Blueprints – Page 4 – Plasmo and the Infinite Sadness

‘Follow the Yellow Brick Road’ Wrangler Commercial

I must be the only guy who thinks this ad positioned the brand really well. It was a brilliant 61 seconds. Now I need a pair of Wranglers.

The easiest way becoming a millionaire is to start off a billionaire and go into the airline business

http://s.wsj.net/media/swf/main.swf AM: …you launched your mobile phone service surrounded by near-naked ladies… RB: They were naked actually Before 5:00, check out his BA wheel story; hilarious! When asked why Richard Branson tried to compete with Coca-cola in the soft-drink business, he replied, ‘it would be fun.’

Jonathan Glazer’s Commercials

Just had to share these; they were on a Director’s series box set I own. Jonathan Glazer is one of the featured directors and has directed some pretty recognisable music videos (Unkle’s Rabbit in your Headlights and Radiohead’s Street Spirit). He also did some amazing television commercials; clearly you can see why some people wantContinue reading “Jonathan Glazer’s Commercials”

Are we just selling the product alone?

It is vital to know what drives particular products within a particular industry. What’s challenging is understanding how it is done within a young one and recognising it within the context of what market you’re directly dealing with. It is a sad and common trend to see a lot of designer toy retailers in AustraliaContinue reading “Are we just selling the product alone?”

Get the Japanese to do the creatives of your marketing

There is a series of ads branding Mameshiba, a set of characters who are beans who give you a cute piece of trivia then its awkwardness to the max. Genius!

Art and Copy

So me and my lovely friend went to see a movie as part of the Sydney Film Festival today, and watched a film about the advertising industry. The movie was part history lesson, on how the industry got to where it is today, part social analysis of the profound effect of advertising on modern culture,Continue reading “Art and Copy”

Online Content & the Media

Taken from a SMH article on the media’s ‘clumsy embrace’ of the internet. She goes on to dispense some critical-sounding advice, implying that the mainstream media does not understand online and that newspapers are partly to blame for their own predicament. “The approach, ‘Let’s just take whatever appeared in the print paper and put itContinue reading “Online Content & the Media”

Is this the best time for small companies to recruit?

Well, the economy wasn’t as strong as it used to be. This means that companies are cutting back on staff, which means that more people, especially young and less-experienced ones, may miss out on getting jobs. Does this mean this is the best time for small companies to recruit? That there are more bright mindsContinue reading “Is this the best time for small companies to recruit?”

‘If you can’t advertise yourself, you can’t advertise anything.’

Fei suggested I watch a documentary on SBS on ‘mad men’, a label used to describe advertising pioneers in the early 90s (edit: came from men who worked on Madison Ave in New York, where all the world’s biggest ad agencies are – Fei) . The documentary was to be followed by a drama seriesContinue reading “‘If you can’t advertise yourself, you can’t advertise anything.’”

Guy Kawasaki’s “10-20-30” Presentation Rule

3 very insightful yet simple guidelines to a sales presentation. Great way to mould what you have on offer. It could really be applicable to any presentation you ever make! I’ll let the video do all the talking.