A facebook page could be one of many online ‘faces’ of a company (other than their website), and in our case being an online store, could be the first points of contact when customers have a problem or want to leave feedback. After a small explosion of growth on one of my company facebook pages, IContinue reading “notes on using facebook pages effectively (warning: boring stuff)”
This year’s Toy Sale battle amongst the retail giants is epic. Really, really epic. And it helps that it is supported by the release of Toy Story 3 (which, in case you didn’t know, is a 90 minute advertisement for the toy industry). I’m not talking about the prices, which show absolutely beautiful finesse inContinue reading “Some Toy Sale observations”
I noticed this poster on my way to the newsagent. No message has been so bold, so powerful and so want me to purchase a toothbrush. Their product development team mustve been desperate, but whoever is behind this creative probably saved a few jobs. Wow.
People need to drop this connotation that negotiations are battles, but rather a meeting where two parties have a huge interest in whatever the outcome may be. Each party wants a piece of the pie, it just depends what part of the pie they want.
It sucks being a small business all the time. You don’t have the tools, resources or the money to develop all these crazy ideas you want to experiment with, like the super hybrid thing you wanted to do involving every single social media application out there. Heck, I’m still trying to emulate Toys R Us’Continue reading “Basic Online Social Engagement”
This is an attempt for me to better understand the concept of social media and try to explain it in simple terms. A lot of businesses are misinterpreting the concept of social media. Rather than seeing it as a platform to interact/ socialise, they see it more as a medium to propagate self-serving news. InContinue reading “Social Media: A Simple Analogy”
I must be the only guy who thinks this ad positioned the brand really well. It was a brilliant 61 seconds. Now I need a pair of Wranglers.
http://s.wsj.net/media/swf/main.swf AM: …you launched your mobile phone service surrounded by near-naked ladies… RB: They were naked actually Before 5:00, check out his BA wheel story; hilarious! When asked why Richard Branson tried to compete with Coca-cola in the soft-drink business, he replied, ‘it would be fun.’
Just had to share these; they were on a Director’s series box set I own. Jonathan Glazer is one of the featured directors and has directed some pretty recognisable music videos (Unkle’s Rabbit in your Headlights and Radiohead’s Street Spirit). He also did some amazing television commercials; clearly you can see why some people wantContinue reading “Jonathan Glazer’s Commercials”
It is vital to know what drives particular products within a particular industry. What’s challenging is understanding how it is done within a young one and recognising it within the context of what market you’re directly dealing with. It is a sad and common trend to see a lot of designer toy retailers in AustraliaContinue reading “Are we just selling the product alone?”