marketing – Plasmo and the Infinite Sadness

Get the Japanese to do the creatives of your marketing

There is a series of ads branding Mameshiba, a set of characters who are beans who give you a cute piece of trivia then its awkwardness to the max. Genius!

Art and Copy

So me and my lovely friend went to see a movie as part of the Sydney Film Festival today, and watched a film about the advertising industry. The movie was part history lesson, on how the industry got to where it is today, part social analysis of the profound effect of advertising on modern culture,Continue reading “Art and Copy”

Online Content & the Media

Taken from a SMH article on the media’s ‘clumsy embrace’ of the internet. She goes on to dispense some critical-sounding advice, implying that the mainstream media does not understand online and that newspapers are partly to blame for their own predicament. “The approach, ‘Let’s just take whatever appeared in the print paper and put itContinue reading “Online Content & the Media”

‘If you can’t advertise yourself, you can’t advertise anything.’

Fei suggested I watch a documentary on SBS on ‘mad men’, a label used to describe advertising pioneers in the early 90s (edit: came from men who worked on Madison Ave in New York, where all the world’s biggest ad agencies are – Fei) . The documentary was to be followed by a drama seriesContinue reading “‘If you can’t advertise yourself, you can’t advertise anything.’”