Some 4square Learnings

Recently I’ve been playing with the recently released Foursquare self-service for managers tool to create and monitor campaigns for your venue. Before this, it was a manual process where the special would need to be submitted to the Foursquare team and you would wait anywhere between 3-13 days for it to be approved and go live. Now, once you select the details and the way a special is unlocked and hit confirm, the campaign is live automatically and you can start seeing it when you refresh your Foursquare app on your smartphones.
I played with this feature over the weekend whilst in Brisbane for a trade campaign which mainly targeted 12-20 year olds who were interested in the celebration of popular culture. I noticed a lot of holes in the learnings I picked up, including the number of people who had access to smartphones at the event, Foursquare’s actual penetration in the Australian market as well as the expectations of how one should redeem the special.

Bear in Heaven – Lovesick Teenagers

This is misleading for two reasons. There is no bear, and there really isn’t a heaven.

But there are lovesick teenagers, they are from Brooklyn and sound sad ( in a good way).

Bear in Heaven – Lovesick Teenagers
[audio:http://www.plasmoandtheinfinitesadness.com/wp-content/uploads/Bear-in-Heaven-Lovesick-Teenagers.mp3|titles=Bear in Heaven – Lovesick Teenagers]

Myspace

Royksopp – The Drug

Totally forgot about how good this was when it first came out. The entire album was a treat! One of my personal favs particularly was the fifth track – the Drug. It’s a bit more mellow but reminds me a lot of Aphex Twins’ Pulsewidth (from his selected ambient works album).

Royksopp – The Drug
[audio:http://www.plasmoandtheinfinitesadness.com/wp-content/uploads/05-The-Drug.mp3%5D

Washed Out Mixtape – The Fantastic Symphony


[audio:http://www.plasmoandtheinfinitesadness.com/wp-content/uploads/washedout_platform_mix_test.mp3%5D
Washed Out Mixtape – The Fantastic Symphony

Definitely a fantastic symphony as the name suggests, this was released around 2009 which accompanied an interview done by Platform. I think Ernest Greene explains it best in the interview:

The mix is meant to narrate different episodes of one continuous dream. My dreams have a life-like quality to them, but are always skewed in really subtle ways. That is the way I think of most of these songs.

TRACKLISTING:
1. Arch M – “Bedrm Band at Caf NVA (edit)”
2. The Samps – “Magnetic Thys”
3. Samiyam – “Wrap Up”
4. Toro Y Moi – “Brubek”
5. Koushik – “Homage”
6. Osborne – “Afrika (Bullion Remix)”
7. Iasos – “Inter-Dimensional Music”
8. Jack Nitzsche – “Untitled (edit)”
9. The Khalsa String Band – “Song of Bliss”

Source: PLATFORM

Digitalism – Blitz

Brilliant first-release track from Digitalism’s latest EP which first surfaced around mid October. No Pogo, but this track almost got me mistaking them for Daft Punk and their heavy electric guitar synth thing. Currently have it on heavy rotation at work and bobbing my head away through it all. Won’t be surprised if this started getting heavy rotation on the radio soon and some remixes, but probably not until people get over Duck Sauce and that Barbara Streisand tune.

digitalism – blitz
[audio:http://www.plasmoandtheinfinitesadness.com/wp-content/uploads/digitalism-blitz.mp3%5D