Gamification is seriously a crap word, and it looks like I’m not alone either. It’s the new buzzword to throw into any response to a ‘social media engagement’ brief to describe turning everyday mundane tasks into some sort of game, but this seems to be the reaction I get when I use that term:


Ill-advised perception of “Gamification”


I might stick to ‘rewarding loyalty’ and ‘points system’, which is kinda what it fundamentally is.

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