“gamification”

Gamification is seriously a crap word, and it looks like I’m not alone either. It’s the new buzzword to throw into any response to a ‘social media engagement’ brief to describe turning everyday mundane tasks into some sort of game, but this seems to be the reaction I get when I use that term:

I might stick to ‘rewarding loyalty’ and ‘points system’, which is kinda what it fundamentally is.