“gamification”

Gamification is seriously a crap word, and it looks like I’m not alone either. It’s the new buzzword to throw into any response to a ‘social media engagement’ brief to describe turning everyday mundane tasks into some sort of game, but this seems to be the reaction I get when I use that term:

 

Ill-advised perception of “Gamification”

 

I might stick to ‘rewarding loyalty’ and ‘points system’, which is kinda what it fundamentally is.

Published by Jackson C

I'm not a dancer.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: