I went on a 12-day business adventure in Melbourne and Brisbane, covering mainly Pinin’s convention campaigns and understanding tokidoki a bit better as part of my potential agency work.
Just some notes:
- A great start to seeing potential in volunteers and staff for sales roles is how they say hi back to you and giving them a quick sum to do. For example, I asked a girl is she could add seven and five. Her answer was thirteen. Therefore, she was not considered.
- Don’t use young kids. Because that screams child labour. Don’t use old asian men either. Because that screams creepy paedophile.
- Attention to detail can be the difference in making budget, such as more appropriate merchandising, signages and staff training.
- Salesmanship is a craft; dare I say, an art form.
- Buff aussie men + cat ears = good!
- Being an equal-opportunity employer who employs all races is a good feeling.
- Setting a goal to meet one new person each time you are out is crucial. Always bring a smile, a business card and nothing else.