Mimozine, the media division of Mimobot (Mimoco), covered this interesting event celebrating the 35th anniversary of Hello Kitty (Three Apples). There was a red carpet, with the chief designer present,Yuko Yamaguchi and artist collaborator Simone Legno (tokidoki).
Some of the concepts featured was fascinating, especially the artist renditions of Hello Kitty. I’m not a huge fan of Hello Kitty itself, but I love mashups!